Software company · Estonia
We build small tools that pay attention for you.
NewApp UÜ is a software company in Estonia. Our first product, Due AI, shows you what is actually in your fridge, lets you add things in seconds, and turns what you have into recipes.
Due AI is on the App Store · $8.99 a month, or $59.99 a year
Know what is inside
Your whole fridge in one list, with the date on everything.
Add in seconds
Putting something into your fridge takes a couple of taps.
Recipes from what you have
Due AI builds recipes out of what is actually on the shelf.
Our work
What we have built, and what is next.
NewApp UÜ is small and ships one thing at a time. Due AI is out now, with two more landing in September and October — we would rather show a dated slot than a product that does not exist yet.
Due AI
Food tracking and meal planning that works from the dates already in your kitchen. Built for households, and for cafés that need one live count of stock.
- Learns how long food really lasts for you
- One evening suggestion, not a stream of alerts
- $8.99 a month, or $59.99 a year
?
Something new lands in September 2026. We are not saying what it is yet — but it comes from the same place as Due AI.
?
And a third in October 2026. Still being built, still unnamed. Two in two months is the plan.
Project 01 · in detail
Due AI
Our first product, on the App Store now. The rest of this page is about it — the problem it solves, how it works, who it is for, and what it deliberately will not do.
The problem
Nobody actually knows what is in their fridge.
You buy something you already had. You find something a week too late. The door is shut most of the day, so what is behind it stops existing. Due AI keeps the list, so you do not have to hold it in your head.
How it works
Add it, see it, cook it.
Add what you buy
Putting something into your fridge takes a couple of taps. Add it once when you get home and it is on the list with its date.
See what is inside
Open the app and your whole fridge is there, in order of what needs using first. No opening the door and guessing.
Cook what you have
Ask Due AI for a recipe and it builds one from what is actually on the shelf — starting with whatever is closest to its date.
Also in the app
A small blog, right next to your fridge.
Short pieces on storing food properly, using up what is close to its date, and getting more out of what you already bought. It lives inside the app, beside the list it is talking about — not on a separate site you would never visit.
Who it's for
Two kitchens. The same problem at different scale.
For households
Stop finding things too late
The bag at the back of the shelf is always the one you find on bin day. Due AI keeps it on a list you can actually see, and tells you what to cook with it.
- Your whole fridge in one list, with dates
- Add something in a couple of taps
- Recipes built from what is on the shelf
- Shared across a household — one list, everyone sees it
For cafés and small kitchens
Know before the delivery lands
Ordering is guesswork when nobody is sure what came in on Tuesday or what's left of it. Due AI keeps one live count of stock and its dates.
- Stock and dates in one list the whole shift can see
- What needs using first, at the top
- Recipe ideas for what is close to its date
- Add a delivery as it comes in
What it won't do
The honest limits, before you sign up.
It isn't a food-safety authority
Due AI estimates. It can't see or smell what's in your fridge, and its date is a prediction, not a clearance. If something looks or smells wrong, bin it regardless of what the app says.
It doesn't sell your shopping habits
Your list is yours. We don't sell it to retailers or brands, and you can export or delete all of it from settings without emailing anybody.
It won't claim to save the planet
Throwing away less food at home is a good thing. We're not going to put a number on it that we can't stand behind — what we can show you is what you personally stopped binning.
Questions
Before you ask.
Do I have to log absolutely everything?
No, and people who try tend to give up in a fortnight. Log the things that actually get thrown away in your house — usually fresh produce, dairy, bread and meat. Tins and dry goods look after themselves.
How does it know how long things last in my kitchen?
It starts from the printed date and typical storage life, then adjusts as you use the app: when you mark something finished or thrown out, that becomes the signal. After a few weeks the dates for the things you buy regularly are yours rather than the label's.
What happens to my data?
It stays your data. We don't sell shopping lists to retailers or brands. You can export everything or delete your account from settings without contacting us. The full detail is in the privacy policy.
Is it available in Estonian?
Not yet — the app is English-only for now. Estonian is the first translation planned. We are an Estonian company, so it is a matter of when rather than whether.
What does it cost?
$8.99 a month, or $59.99 a year if you pay annually — which works out at $5.00 a month and saves you 44%. Billing runs through the App Store, so you cancel there and keep access until the period you have paid for runs out.
Where do I get it?
Due AI is on the App Store — search for it by name, or use the download button above. It is an iPhone app today; if Android matters to you, tell us and it goes on the list.
Get Due AI.
On the App Store now. Pick whichever billing suits you — both give you the same app.
Monthly
$8.99/month
Cancel any time from the App Store.
Yearly
$59.99/year
Works out at $5.00 a month.
Available on the App Store — search for Due AI.